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Tracking met de Facebook Pixel voor de Brainbay Waardecheck
Tracking met de Facebook Pixel voor de Brainbay Waardecheck

This article only applies to the Brainbay Waardecheck app

Joel Konijn avatar
Geschreven door Joel Konijn
Meer dan een week geleden bijgewerkt

Using the DatHuis waarderapport to create targeted Facebook advertisement.

Enable in 2 steps the conversion tracking within your valuation-report.

1. Go to the 'Brainbay waardecheck' app in DatHuis and add your FB pixel

If the Facebook pixel is setup in the Brainbay Waardecheck, you can setup a “lookalike” group for targeted advertisement. It is important that before you start, at least one person has to have requested a valuation report which was tracked by Facebook.

2. Setup a “Lookalike Group” and use this to target similar people to those that converted on your website.

First, open the “Settings” tab and click on “Audiences”

Then “Create a Lookalike Audience”


Create a new “Custom Audience”


Click on “Website Traffic”

Then select “View Content”, “Refine by”, “URL/Parameter”

You can also increase the amount of days you look in the past in case you have only a small number of visitors.


Under “URL or parameter” select “content_name” and enter one of the following page names. For instance 'report' will limit this custom audience to people similar to the ones that successfully received the valuation report:

  • property-type Wat voor type woning is het? ( What type of home is it? )

  • why Waarom doe je een waardecheck? ( Why are you requesting this home valuation? )

  • when Wanneer wil je verhuizen? ( When would you like to move? )

  • swiping Is deze woning vergelijkbaar? ( Is this a comparable home? )

  • success Waar wil je het waardecheck rapport ontvangen? ( Where can we send the home valuation report? )

  • report This is the page where the valuation report is shown

To finish the creation of a custom audience enter an audience name and click “Create Audience”

You can now create an Advertisement targeting new people similar to your existing users.

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