Dit artikel bevat de instructies voor het gebruiken van Google Universal Analytics in combinatie met de Brainbay Waardecheck.

Dit artikel is alleen beschikbaar in het Engels. Let op: Google Analytics V4 wordt nog niet ondersteund. Bekijk dit artikel voor het aanmaken van een Universal Google Analytics Property.

Step 1 – Insert tracking id in DatHuis

Go to the Brainbay Waardecheck App in DatHuis. In the tab 'Algemeen' you can add your Google tracking id.

Step 2 – Setup a goal measuring the completion of the wizard.

First, go to the admin panel of Google Analytics.

Then, click on the “Goals” button.

Select “New Goal”

Use the “custom“ set-up and click “Continue”

Enter a name which helps you identify this goal, e.g. “Conversion Waarderapport”. Select the type “Destination” and click “Continue”.


The last step is to set the Destination to a “Regular Expression” and enter ^\/report$ for the tracking of people that saw a valuation (and therefore entered their contact data).

If you are interested in using a different goal site the respective names are:

  • ^\/property-type$ Wat voor type woning is het? ( What type of home is it? )

  • ^\/why$ Waarom doe je een waardecheck? ( Why are you requesting this home valuation? )

  • ^\/when$ Wanneer wil je verhuizen? ( When would you like to move? )

  • ^\/swiping$ Is deze woning vergelijkbaar? ( Is this a comparable home? )

  • ^\/success$ Waar wil je het waardecheck rapport ontvangen? ( Where can we send the home valuation report? )

  • ^\/report$ This is the page where the valuation report is shown

The following pages are only shown when calculating a home valuation has failed. This happens when too few reference objects have been marked (swiped) as 'comparable'.

  • ^\/failure$ Sorry, we kunnen geen waardecheck opstellen.. ( Sorry, we cannot calculate a home valuation.. )

  • ^\/appraisal-request$ On this page an on-site home valuation ('waardebepaling') can be requested

  • ^\/ppraisal-request-success$ The on-site home valation form has been submitted

If you already had tracked conversions within the past 7 days the “verify” button should show your conversion rate within this timespan. If you are just setting this up the conversion rate is likely 0%. Click “Save” and your goal is active.

To see the conversion rate within the selected timespan, open the “Conversions” – “Goals” – “Overview” Tab which displays your goal-conversion-rate marked in the orange box.


Other information - How often was the contact button clicked, in the email or on the RapportPagina

Go to “Behavior” – “Events” – “Overview”. Here you find an overview over the Event Categories.

If you click on “Event Label” you see which event was used how many times.

At the moment we send one event:

1. The "Explain difference" or “Verklaar verschil” button on the report page

eventCategory: report
eventAction: requestContact

eventLabel: Contactverzoek verstuurd

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